Lauren Jones

Lauren comes from a background in media and journalism, with a history of working with small businesses. Throughout her career, she has managed blogs and social media content for various businesses to grow, curate and educate their audiences. As a freelance and staff writer, Lauren has contributed to multiple online and print publications, many local to her home state of North Carolina. Lauren is a lover of traveling, Thai food and extra large dogs.

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The Best of 2019: LMS Edition Counting Down to 2020 with a Recap of this Year’s #BigWins

While we may not have given birth to a royal baby, discovered a black hole, or won the  World Cup, LMS did do doing some pretty awesome things in 2019. When we weren’t losing our...

What the Fa-La-La is TikTok?

This holiday, don’t get your TikTok in a tangle. Managing effective social media campaigns amidst the highly competitive holiday retail landscape can turn savvy marketers into sulking Scrouges faster than Blitzen can get to Canada. Don’t...

Online vs In-Line: Is Retail CPG Doomed? A Look at How CPG Can Survive the Decline of Brick and Mortar

Retail sales have been having a tough go of it recently. Mega brands like Sears, Toys ‘R Us and Macy’s are closing up shop(s) due to an increase in online shopping - largely led by...

From Texas to Tampa, Pure Farmland Hosts Flexitarian Feasts

Over the last two weeks, Pure Farmland hosted some of our favorite influencers in two of our favorite cities: Austin, Texas and Tampa, Florida. Pure Farmland makes plant-based proteins intended to satisfy every diet. It’s...

Why Pinterest Should Top your Holiday Marketing Strategy + 6 Tips to Win with Pins

Holidays are hard, and we’re not just talking about forcing a smile as Aunt Janet and Uncle Bob show an embarrassing amount of PDA after eggnog. Anyone in retail or marketing knows the holidays bring...

The Resurgence of Twitter: Who Says You Can’t Teach an Old Bird New Tricks?

So, you think Twitter is dead? Your account has been so dormant that you actually need to enter your password to get back in? No idea what password would have been set by your 2006...

A Social Media Giveaway Expert Guide: Secrets to Giveaway Success, Plus a Free Download

Read this blog for FREE access to some kickass, expert marketing information and a FREE gift at the end! No catch, just free.  Did that entice you? Maybe a little? Did you scroll immediately to the...

The 2019 Influencer: The Who, What, When + Where of Marketing’s MVPs

https://www.youtube.com/watch?v=qL6baIiRkSg This is the story all about how Influencer marketing got flipped, turned upside down. We’d like to take a minute, just sit right there… Annnnd... we’ll tell you how the 2019 influencer is taking the throne in the...

The Rise of the Entre-Influencer: Celebrities and Influencers are Taking Business into their Own Hands as a New Class of Entrepreneurs Emerges

Why influence for others, when you could own for yourself? As an agency that specializes in influencer marketing, LMS has seen an entrepreneurial trend rise in the social media landscape. Business-minded influencers are leveraging their...

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Media Kits: What They Are and Why You Should Have One

If you’ve never heard of a little thing called a “media kit,” the term can be somewhat intimidating. But, have no fear, we’re here...

Demystifying Digital Ads, Part 2

  The digital ad space can feel overwhelming and complicated. What kind of ad do you use? Why should you consider running ads on social...

HOW CREATOR & INFLUENCER MARKETING CAN GROW YOUR EMAIL & SMS LISTS.

THE VALUE OF AN EMAIL & SMS LIST.  Hubspot reports that email generates a 4200% return on investment.  SMS marketing has a 98% open rate,...

A “Meat”-ing of the Meats: Plant-Based Meats Take Root in the Food Industry

Tofurkey, Chik’n, seitan, bean burgers... it seems meatless meat is everywhere. Grocery stores, restaurants and meal services alike are expanding their offerings to cater...

F8 Developer Conference Episode II – Security Strikes Back

So, we left off yesterday talking about privacy within platforms thanks to a healthy serving of end to end encryption, a bunch of shiny...