Chairwoman + Founder at LMS, Managing Partner at Constellation Capital.
Hailed by Forbes as the founder “changing the influencer marketing platform between celebrities and startups.”
Starting and growing a business can be both exhilarating and exhausting. In today's competitive landscape, startups face even more challenges, from dwindling capital to rising costs and stiff competition. That's why it's essential to find...
Every product should be fixing a problem for consumers. Marketing campaigns are an integral part of explaining how your brand solves that consumer problem. Effective marketing campaigns help businesses grow by reaching new audiences and...
Constant changes and upgrades in Google's algorithm ensure better ranking of content that uses white hat SEO techniques. A site gets penalized and delisted if it follows manipulative processes like keyword stuffing, paid links, spam...
THE VALUE OF AN EMAIL & SMS LIST.
Hubspot reports that email generates a 4200% return on investment. SMS marketing has a 98% open rate, according to Kaleyra. Email & SMS marketing allows you to build...
You don't have to be a marketer to be familiar with the terms "creator" and "influencer." But what do they mean? Are they the same? If not, what is the difference? And which is right...
In today's business world, influencer marketing is the ultimate buzzword. Once thought of as a tool for the fashion & beauty industry, Influencer Marketing has been adopted by Finance, B2B, Saas, nonprofits and even in...
Everyone is talking about TIkTok. And you & your brand are finally ready to dive in 2022. But where do you start? It’s so intimidating, it feels like so much work, and it’s so different...
From the beginning, the holy-grail of marketing tactics for consumable products has been customer sampling and awareness. Being able to provide in-person experiences creates memorable moments for any potential customer and allows the customer the...
When it comes to online advertising, Millennials and Gen Z overwhelmingly command the conversation. These demographic groups have highly digital lifestyles, a willingness to try new products, and a robust decision making process, making them...
Apparently, generic puppy-ear filters just don’t cut it anymore, Snapchat enables users to *drumroll please* create their own lens filters. That’s right! In the...
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PR, communications and marketing go hand-in-hand - as Marni Salup puts it, PR is a form of communication, which is...
It’s Mental Health Awareness Month! A month where many organizations bring into focus ways to improve mental health, both from a personal perspective and...
