Lauren Jones

Lauren comes from a background in media and journalism, with a history of working with small businesses. Throughout her career, she has managed blogs and social media content for various businesses to grow, curate and educate their audiences. As a freelance and staff writer, Lauren has contributed to multiple online and print publications, many local to her home state of North Carolina. Lauren is a lover of traveling, Thai food and extra large dogs.

More Articles

Green and Simple: How a Hunger for Health and Influencer Marketing can Help Grow Vegan Brands

Everyone eats vegan food. You, me, your mom, your neighbor, the guy who pumped your gas that one time in New Jersey...everyone. If you’ve eaten an apple, you’ve eaten vegan. Vegan food is, afterall, just...

No Sugar, No Problem: The Food and Bev Industry’s New Direction + Six Brands that are Slaying the Low Sugar Game

As it turns out, sugar ain’t so sweet and America isn’t falling for its tasty facade, anymore. With 51% of adults actively trying to avoid sugar in their diets, the ubiquitous ingredient is slowly but...

Active Transparency: How to Boost Sales, Build Awareness and Be a Better Business through Sharing Your Purpose on Social Media

To be a successful company in today’s world, you must be clean inside and out. Particularly in the consumer packaged goods (CPG) market, consumers are focused not only on the quality of a product, but...

Sexism and Social Media: The Secret Bias Leaving Sexual Wellness Brands and Women Everywhere Unsatisfied

Whether in-store, in the media or in bed, the sexual health industry has left the majority of women...unsatisfied. We’ve all heard the biased dirty jokes, seen the provocative, male-targeted advertising, and been shamed if our...

Industry Facelift: How Men’s and Gender Neutral Products are Taking Over the Beauty Counter

Can you believe? via GIPHY It’s 2019 and men are interested in skincare and beauty. Yep, even straight, cis men. The jarring pink and floral of retail beauty aisles are slowly fading to neutrals and some of...

Log On + Sell Out: How the Entertainment Industry can Capitalize on Digital Media Innovation + Social Media Influencers (Part 2)

The entertainment industry is changing. Dead celebrities are performing at concerts, cliffhangers only cause few seconds of despair while Netflix loads the next season, festivals look like fashion shows, and a person can be famous...

Log On + Sell Out: How the Entertainment Industry Can Capitalize on Digital Media Innovation + Social Media Influencers (Part 1)

If you didn’t ‘gram (stream, story, binge..) it, did it even happen? In today’s social media fueled world, life is often lived through the lens of a smartphone. The mindset of younger generations is: if...

A New World (Wide Web) Order: Top 5 Tips for working with Millennial vs Generation Z Social Media Influencers

Two Millennials and a GenZ-er walk into a bar… The Millennials quickly leave because, like, ugh. How are they supposed to get a good ‘gram of their Aperol Spritz in this lighting? The GenZ-er goes solo,...

Netflix and Chilled: The Millennial-Led Resurrection of Frozen Foods and TV Dinners

Just like jelly sandals, scrunchies and American Idol, some things never give up. via GIPHY The great JT once sang, “What goes around comes back around (I thought I told ya, hey-ey-ey),” and he was right. In...

Discover

Trending

Four Weddings and a Funeral: Marketing Campaign Edition

There's something so satisfying about a good marketing campaign. Or, maybe, it's just us. Either way, here's some of the best marketing campaigns keeping...

Beauty Influencer Spotlight: Chrissy Rasmussen

Discover the owner of one of the top hair salons in Arizona: Chrissy Rasmussen. As the owner of Habit Beauty Salon, located in Gilbert,...

HOW CREATOR & INFLUENCER MARKETING CAN GROW YOUR EMAIL & SMS LISTS.

THE VALUE OF AN EMAIL & SMS LIST.  Hubspot reports that email generates a 4200% return on investment.  SMS marketing has a 98% open rate,...

Beyonce: From Lemonade to WTRMLN WTR!

She truly has been drankin’ watermelon! The superstar singer who recently released a new album called Lemonade and a new athleisure wear line dubbed...

Demystifying Digital Ads, Part 2

  The digital ad space can feel overwhelming and complicated. What kind of ad do you use? Why should you consider running ads on social...