Lauren Jones

Lauren comes from a background in media and journalism, with a history of working with small businesses. Throughout her career, she has managed blogs and social media content for various businesses to grow, curate and educate their audiences. As a freelance and staff writer, Lauren has contributed to multiple online and print publications, many local to her home state of North Carolina. Lauren is a lover of traveling, Thai food and extra large dogs.

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Need that Brené Brown Buzz?: How Publishing is Using ‘Bookfluencers’ to Boost Book Launch

“Books are sexy!” said (probably) no one, ever. Some, for sure. But, they’re probably librarians, writers, or the odd interior designer as they pile a stack of books on a coffee table. In the marketing...

5 Essential Ways to Incorporate Social Media Influencers into Your Omnichannel Approach

Are you effectively using social media influencers in your omnichannel marketing approach? Read on for successful tips from the experts at influencer and social media agency, LMS.

Meet Sylvie Esmundo – Influencer Extraordinaire

Introducing: Sylvie Esmundo of Sylvie in the Sky and @Life.By.Sylvie Take one look at the @Life.By.Sylvie feed and you’ll want to be BFF with the ever-stylish, down-to-earth, sweet personality that is Sylvie Esmundo. As a lifestyle...

Shoot like a Pro, Spend like an Amateur

Drool-worthy, gooey mac & cheese, a perfectly lit overhead shot of a carefully styled smoothie bowl, a model in the middle of NYC without a shadow on her face and a whimsical gust of wind...

How to Best Use Video in Your Digital Marketing Strategy

  Donald Trump GIFs, dramatic car commercials, buffalo chicken dip being made in hyper lapse. babies saying things, babies eating things, babies literally doing anything, and then there’s this.  With over 8-billion videos being watched on...

Video… A Necessity in Strategic Digital Marketing

If you were one of the lucky ones to snag a Patti Pie during Thanksgiving, you know why video marketing is so important. Patti LaBelle’s tasty Thanksgiving pies nearly sold out after a fan made...

Fitness Influencer Spotlight: Josh Holland

This week’s influencer that we love is Josh Holland, a fitness go-to-guy for big name celebrities, including one exceptionally fit Material Girl: Madonna. As a celebrity personal trainer, Holland stays quite busy keeping up with...

The Emergence of Food Startups

Gone are the days of Mom’s simple meatloaf and mashed potatoes. In today’s world, food is a statement and every meal is arranged, filtered and broadcasted across social media. News feeds are inundated with amateur...

Fitness Influencer Spotlight: Rainbeau Mars

  Rainbeau Mars has her healing hands in just about every media industry. The actress, author, yoga teacher and media mogul is a major influencer in the health industry and has the ability to reach an...

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A Helping Hand: How Influencers Can Support Small Businesses

“Look for the helpers. You will always find people who are helping.” Fred Rogers Life is immeasurably different than it was just a few...

Introducing Founder Marketing Strategies: The New Game-Changer for Startups

Starting and growing a business can be both exhilarating and exhausting. In today's competitive landscape, startups face even more challenges, from dwindling capital to...

3 Steps to Effective Celebrity Partnerships for Startups Part 1: Selection

Securing a celebrity partner can be a major hurdle for any brand. But for a startup, the task can seem insurmountable. Though it is...

Justin Bieber Quits Instagram Why Fans Are Fleeing

Thought You’d Always Be Online Trouble is brewing in the Justin Bieber Fandom with Bielibers in panic over the loss of their icon on social...

F8 Developer Conference Episode II – Security Strikes Back

So, we left off yesterday talking about privacy within platforms thanks to a healthy serving of end to end encryption, a bunch of shiny...