If you were one of the lucky ones to snag a Patti Pie during Thanksgiving, you know why video marketing is so important. Patti LaBelle’s tasty Thanksgiving pies nearly sold out after a fan made a video that went viral. Videos give you the opportunity to have a mass social reach, and in this case, loyal singing customers! With an 80% conversion rate, consumers are more likely to purchase a product or service that features a video.
According to research, 92% of B2B customers watch videos online, and 34% of them are more likely to buy after viewing an online video advertisement. By producing informational and valuable video content, brands have the opportunity to establish a lasting and convincing impression on their audience.Using video content in your digital marketing strategy helps to position your brand positively in the minds of your consumers. According to research done by the The War Room Production Studio, “Video offers the opportunity to use sight and sound to connect emotionally with viewers via storytelling.” With that kind of connection available, it’s no wonder brands are optimizing social media platforms such as Periscope, Vine, and Snapchat to interact with their audience. Video marketing allows a brand to actively engage with its audience by providing tutorials, Q & A’s about the product or service, and more importantly it positions your brand to stand out in your target market by conveying your story. From behind the scenes footage to product information, the creative opportunities are endless. By establishing credibility and evoking trust, adding video to your digital marketing strategy will easily convert your audience into loyal consumers.
Here at LMS we offer video and commercial production that will give you the ultimate win-win by garnering the attention of your ideal customers. Click here to learn more about how we can assist you in your video marketing campaigns
Are you a startup company that wants to form a partnership with an influencer? Well, look no further we at LMS are here to help!
[otw_shortcode_button href=”ww.wearelms.com/our-deets” size=”medium” icon_type=”general foundicon-idea” icon_position=”left” shape=”square”]Click Here For A Free Consultation[/otw_shortcode_button]