So if you haven’t jumped on the Periscope bandwagon, it’s not too late! Periscope is a free social media broadcasting platform that allows you to live stream video. With over 10 million users in the first 4 months, Periscope is currently the fastest growing social media platform.
What does that mean for small business and start ups? It means that if you’re already suffering from FOMO (Fear Of Missing Out) you don’t want to get left behind with this growing platform! Here are four reasons why your small business should be on Periscope:
1) The market is open. Because the platform is growing, there is still time for your business to become one of the first and most active authorities. Establish your presence and take advantage of the many opportunities to reach and expand your audience.
2) It humanizes your brand. With real time engagement your followers can see the essence of your brand and give immediate feedback. If customers like what you’re saying they have the ability to ‘give hearts’ which in return helps your brand stand out in your community.
3) You can repurpose your videos. Now that the platform has been optimized for horizontal filming you can save and repurpose your video for your blog, YouTube or even opt-in. Utilize the platform to optimize your content marketing strategy.
4) Endless business opportunities. Use your brand’s periscope to offer:
- A masterclass
- Live Q & A
- Tutorials/ How-to’s
- Behind the scenes
- Focus groups
- And more!
The opportunities with periscope are endless! It’s a great tool to build and engage with your audience as a small business. The accessibility and mobility that the app offers makes it easy to humanize and establish your brand as a credible business, so pick up your phone and start “scoping!“
Are you a startup company that wants to form a partnership with an influencer? Well, look no further we at LMS are here to help!
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