So as we wrap up 2015, we want to examine a key trend that has been impacting the marketing industry. In our recent posts, we have discussed how important it is to humanize your brand by working with influencers and how you can connect with them at large. As we enter in 2016, the use of influencer marketing is becoming an increasingly important priority for brands and marketers. According to an influencer marketing study conducted by Tomoson, influencer marketing is the “fastest-growing online customer-acquisition channel, outpacing organic search and email marketing.” Influencer marketing is an avenue to quickly increase sales by connecting consumers with likeminded consumers who have knowledge and expertise in the market.As an influencer marketing agency, LMS focuses on building brand awareness and creating customer engagement through influencer marketing solutions. Here are some tips to keep in mind when planning your influencer marketing strategy for the next year:
1) Find your brand’s storyteller. Your brand tells as story, while your business markets a solution. To build credibility and trust, find an influencer who aligns with your brands values and vision to tell your story.
2) Remember that influence is greater than “reach.” You want your brand to impact and influence the lives of your consumers. When it comes to establishing loyal customers, reach is great, but influence is what will persuade them to stay.
3) Examine quality over quantity. An influencer’s large audience may not necessarily be your ideal demographic. By thoroughly examining metrics, not only will you be able to weed out the “spammers,” but you will also be able to determine whether their followers will be potentially interested in what your brand offers.
4) Focus on your brand’s objectives. What is your brand trying to accomplish by working with influencers? What type of campaigns would be useful when working with your influencer? By remembering your brand’s purpose, you will be able to effectively strategize a game plan.
5) Remember that it takes money to make money. Over 59% of marketers are increasing their influencer marketing budgets over the next year. If you want your brand to profit from your influencer marketing campaigns, be ready to put your money where you mouth is so you can see a greater ROI.
Influencer marketing is a trend that is here to stay. As the consumer continues to evolve, so will influencer marketing. There are a plethora of innovative ways that brands are partnering with influencers to create longevity and establishing brand-consumer relationships. To find more about how LMS can assist you with creating your influencer marketing strategies head over to www.lambertsoninc.com.