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Technology Transforming the Beauty Industry

The beauty industry is transforming, thanks to technological innovations that allow consumers to self-educate and self-treat hair, skin, and makeup issues at home. These gadgets seem straight from the future and are sure to make...

How Big and Small Fashion Labels Use Influencers to Drive Sales

As influencer marketing continues to evolve and mature, it is becoming more effective than ever before. Brands are utilizing data and engagement statistics, rather than simply relying on a large follower count, to find effective...

Putting the SOCIAL Back in Social Media

Do you remember the good old days of Facebook, when your news feed was a collection of photos and posts from people who you actually knew? After all, Facebook was one of the first major...

Rising Up: Meet Sarah Sapora, Thought Leader and Change Maker

Introducing Sarah Sapora, a passionate self-love mentor and wellness advocate teaching women how to live their best lives. As the founder of the Body Love Workshop, Sarah is using her voice to speak candidly about personal...

Media Kits: What They Are and Why You Should Have One

If you’ve never heard of a little thing called a “media kit,” the term can be somewhat intimidating. But, have no fear, we’re here help you understand exactly how to craft an effective media kit...

Top 3 Influencer #Goals and How to Reach Them

Let’s talk about achieving goals! We’re on the tail end of the most go-getter time of the year - January. New Year’s Resolutions have been the topic of every morning news segment, gyms are wayyy...

New Year, New Job?: Making the Jump from Micro to Career Influencer

You know that cheesy saying “Choose a job you love, and you will never have to work a day in your life?” (Confucius said that if you’re wondering). Well, Almost a third of influencers are...

Capitalizing on the Christmas Spirit: How Certain Brands Won the Holiday Ad Game

Annually, December marks a month-long shopping spree for majority of Americans. The holiday month tempts the most frugal consumer to empty their pockets in the name of giving. The spirit of exchanging gifts for holidays...

More than Just Weeds: Innovations in the Cannabis Industry

Banner Image source: Inn News Lifestyle Got Ganja? Weed is slowly but surely breaking into the mainstream consumer industry and coming up through the cracks in some surprising markets. With increased legalization, marijuana consumption is now normalized...

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Celebrity Endorsements – The Marketing Evolution

According to The Huffington Post: Article by Marni Salup As 2014 comes to a close, we are seeing a major shift in the way brands...

What is Opportunistic Press?

What is opportunistic press? Have you ever heard this term before, opportunistic press?  I have heard it a few times and I say it a...

Will IGTV Come Out On Top …Or Flop?

It’s been a little over two months since our beloved Instagram has launched IGTV, a vertical video feature that is both embedded in Instagram...

Q & A: What is Opportunistic Press?

What is opportunistic press? Have you ever heard this term before, opportunistic press?  I have heard it a few times and I say it a...

So Drake is doing Instagram Ads Now?

Started from the bottom now we’re an IG model The Champagne papi has changed up his usual envy inciting instagram style to promote a product....