Denise Lambertson

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Marketing Friday: Sharing Our Round Up of Industry News

1) The Top 25 Social Media Facts for The End of 2015 2) How to Build Social Media Relationships 3) How to Build Lasting Relationships With Influencers 4) The Best Apps For Small Business Owners 5) The Best Times To...

Influencer Spotlight – Holli Thompson

Holli Thompson started from the bottom. Rock bottom. The Certified Holistic Health Coach and Natural Health Professional was not always in the nutrition industry, nor was she the healthy, happy woman she is today. In fact,...

Aly Teich an influencer of fitness

If you care about health and wellness, then undoubtedly you have heard about Aly Teich. She is a Caucasian and a native of New York who is also a golfer, surfer, skier and a fitness girl....

Marijuana Marketing

With the New York Times boldly proclaiming “Repeal Prohibition, Again” in its Sunday edition, it is safe to say that advocating the legalization of marijuana is no longer for hippies, liberals and hip-hop fans. As...

As Seen In: Huffington Post – The Evolution of Celebrity Endorsements

Article by Marni Salup As Q1 of 2014 comes to a close, we are seeing a major shift in the way brands are marketing themselves across online and offline platforms. The move from traditional advertising and...

What is Opportunistic Press?

What is opportunistic press? Have you ever heard this term before, opportunistic press?  I have heard it a few times and I say it a lot.  But there isn’t a Wikipedia definition that pops up when...

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How to Make the Most Out of Instagram

By now, we have all mastered the basics of how to operate a killer Instagram feed. Whether it be your own personal account, an...

What the Fa-La-La is TikTok?

This holiday, don’t get your TikTok in a tangle. Managing effective social media campaigns amidst the highly competitive holiday retail landscape can turn savvy marketers...

Need that Brené Brown Buzz?: How Publishing is Using ‘Bookfluencers’ to Boost Book Launch

“Books are sexy!” said (probably) no one, ever. Some, for sure. But, they’re probably librarians, writers, or the odd interior designer as they pile...

A New World (Wide Web) Order: Top 5 Tips for working with Millennial vs Generation Z Social Media Influencers

Two Millennials and a GenZ-er walk into a bar… The Millennials quickly leave because, like, ugh. How are they supposed to get a good ‘gram...

What’s In Our Beach Bag? Products You Need to Stay Cool This Summer

Summer is heating up, and all we can think about are ways to keep cool and innocently indulge when we find ourselves with time...