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Influencer Education: Getting Personal About Personal Branding

There’s a lot of hype - and even some pressure - about developing and conveying your personal brand on social media. Maintaining a personal brand doesn’t necessarily mean you have a product, but in some cases...

The LMS Low-Down on Coachella Brand Activations

Coachella is no longer just a music festival, it is an experience filled with parties, dinners, and of course concerts. With thousands of guests and social elites flocking to the 2-weekend long event, and even...

Meet Tonya Smith: Self-Branded Style Muse

Meet Tonya Smith, the effortlessly cool blogger behind @TheMopTop and our newest style muse. This Portland-based fashionista has been around since 2011 which means she knows a thing or two about the industry and growing...

Collagen Craze

It is not unusual for trends in health and beauty to be short-lived. A year ago, we thought it sounded crazy when we reported on Jennifer Aniston mixing collagen powder into her smoothies (pshhhh -...

Here’s the Deal: The Top 3 FAQs about Influencers that Brands Ask LMS

Influencers, Bloggers and Brand Ambassadors, oh my! There’s some confusion in the air and LMS is here to clear things up. If your brand is unsure about the world of influencer marketing, how it works,...

Move Over Dr. Oz: Doctors and Healthcare Providers on Social Media

More doctors than ever before and 26% of hospitals in the US are now using social media platforms to improve the care they provide, share healthcare information and interact with their patients. Though the doctor...

Influencer Education: The Downfall of Buying Followers

In the age of influencers, it is easy to understand why people want to appear popular on social media. For influencers, followers mean so much more than popularity. Followers are an indication of “reach” and breadth...

Expo West 2018 Trend Roundup

Natural Products Expo West is like the Disney World of healthy, trending food and supplements. Imagine booths as far as the eye can see filled with delicious and healthy snacks and drinks. Basically, Expo West...

Snapchat’s Latest Lens Trend

Apparently, generic puppy-ear filters just don’t cut it anymore, Snapchat enables users to *drumroll please* create their own lens filters. That’s right! In the same fashion that you can make a custom geo-filter for the...

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Nutrition Influencer Spotlight – Dana James

Dana James, MS, CDN, CNS, BANT, AADP, has got enough letters after her name to make alphabet soup. She’s a blond bombshell with the...

A Beginner-Friendly 3-Step Guide to Facebook Advertising

If you’ve done a bit of research, you may have come across numerous articles scattered throughout the web offering advice on the “10 best...

Why Social media Influencers are now trusted friends

When Cassey Ho from Blogilates posts about her new favorite yoga mat, her followers have a new favorite yoga mat to buy. But don’t...

5 Ways To HACK Your Content Marketing Results

Content marketing is effective, increases traffic and often done completely wrong. It sounds simple, write content, share on social media, optimize for search engines...

Social Media & Social Norms: Influencer Marketing Reflecting Social Change

As our world has become more connected, so, too, have people been exposed to new and different ways of thinking. With this, comes new...