When Cassey Ho from Blogilates posts about her new favorite yoga mat, her followers have a new favorite yoga mat to buy. But don’t get it twisted, she isn’t posting a recommendation for just any...
There is such a thing as being too popular. A survey by the influencer marketing platform Markely showed that the more followers an influencer has, the less engaged their followers are. This may seem shocking at...
Millennials are spending $96 billion a year on food, and changing the food industry on every level. In the last five years, the top 25 food and beverage companies have lost $18 billion in market...
She truly has been drankin’ watermelon! The superstar singer who recently released a new album called Lemonade and a new athleisure wear line dubbed Ivy Park, has invested in WTRMLN WTR, a startup beverage company...
What we find most infuriating about Furious Pete is how he can hold Guinness world records for competitive eating yet somehow maintain the body of Hercules. Instead of one cookie after dinner should we have...
Didn’t make it to Coachella this year? Well you probably felt like you did considering the tidal wave of social media posts, news articles and videos that were shared during the first weekend of the...
The Current Situation:
Business models and organizations are at a constant state of evolution to adapt to consumer trends and technological advances, as well as socioeconomic changes. Therefore, it is crucial to stay ahead of consumer...
It’s no surprise that Mommy Bloggers helped to catalyze and legitimize the sphere of influencer marketing. Their posts on products, lifestyle, and advice captivated...
