It’s no surprise that Mommy Bloggers helped to catalyze and legitimize the sphere of influencer marketing. Their posts on products, lifestyle, and advice captivated audiences and led the way to a society that values personal referrals over branded advertisements. The only thing more powerful than a #GirlBoss is a #MomBoss and, today, we celebrate all the super mama’s out there in the world, especially the ones on our Instagram feed. In a world full of social media with perfectly curated, eye-catching content, few things are more impressive than when a mom can rise to the occasion as an influencer….with her children in tow. After all, nothing makes us feel better about ourselves than a mom doing three times the work we are, looking fabulous while doing it, and somehow raising tiny people at the same time.
If you’re in need of some inspiration, check out these 5 Mom Influencers who we just can’t get enough of:
Meghan Joy Yancy: There are very few people on this earth who can make raising SIX – yes, 6! – children look this easy on social media. Meghan’s love for her family radiates through in every post. Check out her Instagram for some major photo inspiration, featuring beautiful family portraits, inspirational interior decor, and awesome product recommendations. If you need a little motivation to get things done, Meghan is just the person to follow. If she can look this fabulous while balancing motherhood with being an influencer, you can definitely find the time to do the damn thing.
Joanna Goddard: Joanna, of @CupofJo, is an authentic breath of fresh air on Instagram. While we love perfectly planned content and pristine aesthetics, Joanna’s whimsical combination of her children, food, and witty quotes strikes a chord with us because, well, it’s REAL life and it’s relatable. Following Jo is like following your cooler older cousin who makes you simultaneously proud and jealous. Her blog is filled with tips on style, design, relationships, and – of course – motherhood. Check out her account for inspiration on life, decoration, and things to do.
Sina: Remember when we said we love perfectly planned content and pristine aesthetics? Well, case in point. Sina, the mastermind behind @HappyGreyLucky, gives us all the feels with her absolutely swoon-worthy Instagram. Seriously, following this account has us going “aww how adorable” to panicking about why we don’t have matching outfits (down to the shoes and sunglasses) with our spouse and children real quick. Sina’s that super-mom who seems to have it all, and we love inspiration we get from just a simple scroll through her blog.
Samantha Wennerstrom: This mama’s crisp Instagram feed gives us major double-tap syndrome. Her blog features posts on lifestyle, travel, beauty, and style. But, our favorite topic has to be “Mini,” a section on all things family and children. We love her down-to-earth content, especially her piece on the importance of “Finding Me Time” as a mother. As a full-time blogger, her posts appear effortlessly cool, but we have to commend her for all the planning and hard work that goes on behind the scenes!
Andrea: Andy, of @EarthyAndy, is an inspiring au-natural mama living it up in Hawaii. She created her blog to inspire those looking to “upgrade their life” where she shares delicious vegan recipes, travel advice and more. Her instagram is filled with gorgeous Hawaiian landscapes that will give you serious travel envy and tons of yummy snack ideas that will make your mouth water. Her healthy lifestyle is inspiring and her helpful tricks are just what we need to follow in her footsteps.
I got it from my Mama
To all the hard-working, super mama’s out there, thank YOU for inspiring us to be better people. Whether it be through your own advice, stories, recommendations or even just giving us a glimpse into your life, we are motivated to be better versions of ourselves because of what you share. While Mommy Blogging might have been the beginning of the influencer marketing age, we know that moms still #killit on social media and will continue to shape the way marketing is executed.
