Denise Lambertson

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Fitness Influencer Spotlight: Kelly Finnegan

Discover fitness influencer, Kelly Finnegan. Kelly is the creator of the lifestyle and fitness website, Kore by Kelly. As a passionate fitness enthusiast and educator, Kelly shares fresh and inspiring content on fashion, fitness, and being your...

5 Ways to Use Snapchat for Your Small Business or Startup

  With 100 million active users and 5 + billion daily views, Snapchat is one of the most popular apps of the moment. Lately, brands have been recognizing the value in the ability to create compelling,...

Influencers to Impress at Expo West 2016

The Natural Foods Expo West is a delicious hub of all things healthy, specialty and innovative in the food industry. With over 1,800 companies attending to showcase their products, it is literally a buffet of...

How Celebrities Are Using Award Shows to Bring Issues Center Stage

Alongside the red-carpet looks, celebrity gossip, and the awards themselves, speeches at award shows can often steal the spotlight. Award shows bring together influencers from all industries. Activists, politicians, actors/actresses, filmmakers, artists, and musicians gather...

The Impact Image Has Over Influence

How are you tailoring your customer’s overall experience? Are you creating a shopping experience that taps into inclusion, emotion, and engagement? As a brand, it’s highly important that you consider these factors in your marketing...

Beauty Influencer Spotlight: Chrissy Rasmussen

Discover the owner of one of the top hair salons in Arizona: Chrissy Rasmussen. As the owner of Habit Beauty Salon, located in Gilbert, Arizona, Chrissy has been providing supreme styling services and hair products...

What Is Influence? A Beginner’s Guide to Understanding Influencers

If Kim Kardashian tweets about how much she loves a new LA coffeehouse, you can bet those barista’s are in for one hell of busy day. That’s called influence and believe it or not, you...

The Best Celebrity Activations of Super Bowl 2016

Super Bowl Sunday is less than two days away, and we are super stoked! For the game? Ehh not as much as we are for the battle of the brands! Every Super Bowl, brands set...

Everything You Need to Know About Periscope for Small Business

So if you haven’t jumped on the Periscope bandwagon, it’s not too late! Periscope is a free social media broadcasting platform that allows you to live stream video.  With over 10 million users in the...

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Why Pinterest Should Top your Holiday Marketing Strategy + 6 Tips to Win with Pins

Holidays are hard, and we’re not just talking about forcing a smile as Aunt Janet and Uncle Bob show an embarrassing amount of PDA...

Influencer Spotlight: Furious Pete

What we find most infuriating about Furious Pete is how he can hold Guinness world records for competitive eating yet somehow maintain the body...

More than Just Weeds: Innovations in the Cannabis Industry

Banner Image source: Inn News Lifestyle Got Ganja? Weed is slowly but surely breaking into the mainstream consumer industry and coming up through the cracks in...

Gen Y: Operation Disruption

The Millennial generation has been nothing short of disruptive to the global market in terms of buying power and brand loyalty over the last...

How Big and Small Fashion Labels Use Influencers to Drive Sales

As influencer marketing continues to evolve and mature, it is becoming more effective than ever before. Brands are utilizing data and engagement statistics, rather...