Denise Lambertson

More Articles

Nutrition Influencer Spotlight – Dana James

Dana James, MS, CDN, CNS, BANT, AADP, has got enough letters after her name to make alphabet soup. She’s a blond bombshell with the body of a goddess, but underneath her looks, James is packing...

Why Social Media Is Important, Even If It Isn’t Driving Traffic

Why Social Media Is Important, Even If It Isn’t Driving Traffic Social media has brought on a new wave of marketing and consumer relations for businesses around the globe. With the ability to connect with potential...

Aly Teich Top Fitness Influencer

Aly Teich Top Fitness Influencer If you care about health and wellness, then undoubtedly you have heard about Aly Teich. She is a Caucasian and a native of New York who is also a golfer, surfer, skier...

Taylor Swift, A Philanthropist or An Influencer

Taylor Swift’s latest album “1989” that released on 27th October 2014 which is named for her birth year is climbing pop charts more than ever before and her opening single of the album “Welcome To New...

All About SMT and Influencer Marketing

What is an SMT and do they work for influencer marketing? An SMT refers to satellite media tour which is a common influencer activation.  An SMT refers to having an influencer or expert participate in back...

Celebrity Endorsements – The Marketing Evolution

According to The Huffington Post: Article by Marni Salup As 2014 comes to a close, we are seeing a major shift in the way brands are marketing themselves across online and offline platforms. The move from...

Q & A: What is Opportunistic Press?

What is opportunistic press? Have you ever heard this term before, opportunistic press?  I have heard it a few times and I say it a lot.  But there isn’t a Wikipedia definition that pops up when...

Discover

Trending

Social Media & Social Norms: Influencer Marketing Reflecting Social Change

As our world has become more connected, so, too, have people been exposed to new and different ways of thinking. With this, comes new...

Beyonce: From Lemonade to WTRMLN WTR!

She truly has been drankin’ watermelon! The superstar singer who recently released a new album called Lemonade and a new athleisure wear line dubbed...

How LOLA is Changing the Game

It’s no secret that the best ideas are born out of desire to make some of the most inconvenient parts of life just a...

Understanding the difference between creators & influencers

You don't have to be a marketer to be familiar with the terms "creator" and "influencer." But what do they mean? Are they the...

6 Social Media Strategy Tips for Start Ups

Social media is no longer merely an option for businesses but a requirement for success. Social media helps you create relationships with bloggers, social...