With 100 million active users and 5 + billion daily views, Snapchat is one of the most popular apps of the moment. Lately, brands have been recognizing the value in the ability to create compelling, bite-sized content with Snapchat Stories. With images and videos that have only 10 seconds of duration and stories with a 24-hour life span, brands have a short time to captivate and take their audience on a journey.
As a small business, you have the opportunity to grow a wide yet intimate audience on Snapchat. The platform allows you to curate beautiful images and videos that establish trust and builds rapport with your audience. That customer trust and loyalty is integral to growing a small business or startup.
Here are five ways you can use Snapchat for your small business.
1) Show behind the scenes. Give your audience behind the scenes access to your office and show them your work culture. Customers feel connected when they feel like they know and can relate a brand.
2) Show sneak peeks of products and services. People love to see the process in creating products. Show your audience the latest product in queue, or maybe a sneak peek of the newest collection. This is a great way to introduce your product and pique interest before a launch.
3) Host special contests and promotions. Offer exclusive discount codes and contests only for those who watch your Snapchat story. This gives the opportunity to build community engagement and keep your followers coming back for more. Who doesn’t like freebies?!
4) Curate branded stories. Snapchat Stories allow you to dictate your brand’s image. How are you portraying your brand to your audience? Use your Snapchat Story to illustrate your brand’s story. Keep in mind tones, voice, and aesthetics.
5) Partner with influencers. Have an influencer in your industry host a Snapchat takeover on your account. They can promote it on their account as well so your brand can utilize their reach and be seen in front of a new audience. This is a fun way to build your community and create brand exposure.
Snapchat is a great way to humanize and market your brand. Take advantage of this visual platform and start connecting with influencers to boost your snapchat marketing results!
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