YouTubers are: just like me, understands me, someone I trust, has the best advice, doesn’t try to be perfect, genuine, someone I feel close to, and likes the same things I do.
Why we Love influencers
In other words, consumers love influencers because they are consumers just like themselves— flawed human beings that also seek to find contentment in themselves and in their products. The whole goal of influencer marketing is to humanize your brand. Without humanizing your brand you will never be able to effectively monetize and gain consumer/brand loyalty.
What do you think about influencer marketing? Are you implementing this marketing strategy in your business? Want to learn more or work with Influencers?