In HootSuite, when you are searching for opinion leaders in your niche, you want to consider the three R’s:
- Relevance– Does your influencer share similar content that is relevant to your industry?
- Reach– Does your influencer have the power and credibility to expand your following through theirs?
- Resonance– Does your influencer provide engaging and persuasive content?
2) Find influencers on the social platforms that your target audience is on.
Klout.com is a great tool that you can use to track your social media analytics and find users that are having the most reach and influence. There’s no better way to see the potential reach your business could have than by
scoping out the social stats of your prospective influencers. While tools are great resources, don’t forget to utilize the most influential resource….your gut. Your subjective instinct will always provide you with the best discernment to scope out the ideal influencer.
3) Build the relationship.
Don’t underestimate the power of networking and community building. The best way to identify if an influencer is right for your brand is to communicate with them on their interests and values. Consumers have a greater tendency to remember brands that use congruous representation.
4) Continuously support your influencers.
No one desires to be used. Show gratitude towards your influencers by reciprocating the support. Don’t forget that your influencers are consumers too. By maintaining a supportive relationship, not only will you be able to guarantee their fans loyalty, but their loyalty as well.
Are you overwhelmed by the thought of reaching out to influencers and establishing that connection?
No problem! Head over to www.wearelms.com to learn more about how you can outsource influencer seeding with LMS.