It is not unusual for trends in health and beauty to be short-lived. A year ago, we thought it sounded crazy when we reported on Jennifer Aniston mixing collagen powder into her smoothies (pshhhh – celebrities, right?). Since then, the collagen craze has only continued to grow, becoming mainstream and loved among moms, beauty gurus and health nuts alike. Collagen was trending at this year’s Natural Product Expo West, and since the supplement is available in a variety of products – from powder to snack bars to serums – it’s safe to say that this trend is here to stay!
Why We’re Crazy About Collagen:
- Revitalizes Skin (and hair, and nails) – Consuming collagen can help moisturize and improve elasticity in the skin, improving natural contours and appearance. Collagen also helps to keep hair and nails strong and healthy!
- Helps Balance Hormones – Collagen’s amino acids can help improve the balance of amino acids in the body, supporting natural hormone production and promoting hormone balance.
- Improves Digestion – Collagen, much like gelatin, is shown to improve digestion by helping to coat the digestive tract. This means that it won’t upset your stomach, so there’s really no reason to not give it a try!
- Supports Bone & Joint Health – Just as it benefits the skin, collagen can improve bone and joint health (it might minimize joint pain, too!) over time by aiding in the body’s natural production of amino acids. The main point? Collagen will keep you looking and feeling your best!
Curious about Collagen? Check out some of our fav products to try the trend!
- Bone Broth Collagen Powder – Mix some of this Dr. Axe bone broth collagen into your next smoothie for a boost in healthy skin, joint function, flexibility, and immune system function. Who needs the fountain of youth when this stuff exists? Seriously.
- Instant Coffee – For all the coffee addicts out there, this Vimco Collagen + Coffee + Cacao wellness drink is the perfect way to wake up! Make your next cup of coffee with this mixture for a boost of energy and amino acids. Your body won’t feel tired and your skin won’t look it! A win-win, if we say so ourselves.
- Beauty Food Bars – These Kalumi Beauty Food Bars contain collagen and protein to keep you full “on the glow.” They say beauty comes from within, so eat up!
- Beer – Yes, you read that right! Japanese beer company, Precious, is infused with two full grams of collagen per can. Cheers to that!
- Makeup Priming Spray – A quick spritz of this Rebound spray by Urban Decay helps your skin “bounce back,” promoting firm, hydrated and even-toned skin all day long.
Collagen for the WIN!
With benefits that keep you looking and feeling your best, who wouldn’t want to give it a try? The collagen craze is sure to continue to grow as more and more products incorporate the next big thing in healthcare and skincare.
At LMS, we know great innovations when we see them! Check out our blog or email imgame@wearelms.com for more info on how we can help grow your brand and get it the recognition it deserves!
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