It is no wonder why brands like SmartWater, Aveeno, Living Proof and L’Oreal all employ Jennifer Aniston as a celebrity endorser; with her timeless beauty, soothing voice and recognizable face, she makes the perfect celebrity spokeswoman. Not only does she offer genuine endorsements of the product on screen and in print, she also organically name-drops these products in interviews (her morning routine always begins with Aveeno moisturizer, obviously) making her the ultimate influencer. As time progresses—though her face shows no signs of this—we’re left to wonder, is there anything out there that Jennifer Aniston can’t sell?
Well, no. This endorser can sell it all, even if she is not an official product spokeswoman. Recently, she revealed her secret of sipping on collagen to revitalize her skin, sending beauty gurus into a frenzy. Though not technically their spokesperson (yet?), Aniston admitted that she always starts her day with Vital Proteins collagen powder in her smoothies to keep her skin looking youthful and healthy.
The drinkable, digestible collagen powder can be added to smoothies or drinks to keep skin plump and youthful. Though notoriously known for its bad taste, celebrities like Aniston are proof of the products benefits. In an interview with Well and Good, Aniston revealed that she definitely notices an improvement in her skin from the collagen: “My nails are stronger and there’s a healthier… how do you explain it? A glow. It’s sort of that working from the inside-out thing.”
This nonchalant mention of a life-changing product is what makes Aniston such a powerful endorser. Though she is not formally promoting the product, her reveal of her “beauty secret” certainly created buzz around the Vital Proteins brand and products. After all, how could you pass up the opportunity to keep your skin looking as radiant as Jen Aniston’s? With her glowing beauty and like-able, natural personality, it is not difficult to see how easy it is for Jen Aniston to sell anything (even something as wild as drinkable collagen) without even trying.
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