As an influencer marketing agency it’s our job to create, engage in and activate successful influencer marketing campaigns, and this year, we’ve been busier than ever! In today’s world of social media influence, brands are acknowledging the power of influencers and taking advantage of their accessibility to a vast online audience. Marketers are using influencers to bring a fresh and captivating experience to their brand. By partnering with loyal influencers, brands are able to stand out in their industry and bring promising growth.
There were many successful influencer marketing campaigns in 2015 that left their mark on the year and their industries. Let’s take a look at some of the most memorable campaigns.
1. Maybelline Malaysia: #DareToNeon campaign. This campaign was to introduce Maybelline’s Baby Lips Electro Pop launch. To optimize brand awareness, Maybelline Malaysia partnered with Malaysian Instagram influencers to hype up the launch. Using the hashtag #DareToNeon, Maybelline utilized influencers in the fashion and beauty industry to reach their target audience of teenage girls. According to Pace, 700 #DareToNeon posts were tagged, reaching an audience of more than 300,000 throughout the duration of the campaign. By the end of the campaign 128,000 directly engaged with launch.
2. Gap’s Styld.by campaign. This is an ongoing campaign where influencers show their followers how they are styling Gap clothes in their everyday looks. Everyone from bloggers, celebrities, stylists, and musicians are invited to share their #OOTD (Outfit Of The Day) using the hashtag #styldby. With 13.3K posts so far, Gap uses influencers such as Rachel Zoe, New Darlings, and Ale Magni to further persuade their already loyal following.
3. WTRMLN WTR campaign. This influencer marketing campaign, seeded by LMS, was used to bring awareness to the cold-pressed watermelon juice. Through outreach to various bloggers, athletes, and musicians, including Misty Copeland and Alicia Keys, their hashtag #wtrmlnwtr has garnered over 2.3K posts. Through blog posts, social media, samplings, and events, over 600 influencers interacted with the campaign. In under a year, the growth-stage company was able to reach its brand engagement and awareness goals through LMS’s influencer marketing campaign.
At LMS, we pride ourselves on the successes of our influencer marketing campaigns, and that success stems from our experience, industry knowledge, and most of all our commitment and planning. Click here to find out how you can plan for your influencer marketing campaign in 2016.
As we close out the year, we are looking forward to continuing to grow brands through our influencer activations and seedings. What was your favorite 2015 influencer marketing campaign? Share it with us in the comments below!