The time has finally come for us to bid 2022 adieu and look ahead to 2023 with hopeful eyes. More than likely at this time you’re wiping your brow and heading back to the locker room to review the results of your recent holiday campaigns – we’re sure you did great btw! But 2023 is near and just because the year is ending doesn’t mean a marketer’s work is! Prepping ideas and getting ahead of the trend train can be the wind in your sails to make sure your 2023 marketing calendar is nothing but smooth sailing! Dive into a few of these trends we think will boom in the upcoming year!
If They Say It’s Not Personal It Is
Let’s just be honest here, okay. We’re sorry to say this BUT there are hundreds and hundreds of what is essentially the same product available to consumers. This is not to say that they are not willing to spend cash on them, just only on the products that feel right for them! Today’s consumer is bombarded with marketing messages on a daily basis, and it’s up to you to break through the noise! Create a personalized marketing message to reinforce that one on one connection with your audience. A simple name drop will do, but if you’re looking to embrace consumers in open arms add a quick and warm message in the content title, something that’ll really spark their interest. It’s a small effort, but we assure you it’ll go a long way!
Into the Metaverse
The metaverse may be one of the most anticipated marketing trends of 2023! While some may not fully understand what the metaverse is, what we do understand is that this could be a goldmine for marketers. An immersive world full of opportunity, the metaverse presents the ultimate virtual experience! Countless notable brands have already claimed their spots, but as excitement ensues many brands are wondering if there is a practical way to break into the metaverse so they can see an actual ROI.
A Picture Is Worth A Thousand Words
We’re quoting Gen-Z here, but if your content isn’t ‘aesthetically pleasing’ odds are it won’t have as big an impact as you would hope! It’s true when they say the devil is in the details and businesses need to create content that is engaging and captivating. This will obviously look different for varying brands depending on who your audience is and what they like to see. A round of applause for those reading this that already have visually appealing content, others not so much. Maybe we’ve stepped on a few toes here, but it could be dull content that stands in the way of capturing your audiences’ attention!
Emphasis On the Consumer Experience
The world has gone digital and more focus is being put into the consumer’s experience. Most consumers surf the web for the next best product, and more often than not lean on social media for top tier recommendations! So, why not make an A1 website and an all engaging social page? We encourage you to continue to take advantage of the never ending, exploding growth in digitalization! Prioritizing the consumer experience is not a thing of the past, and advancements in technology have been used to enhance the shoppers’ experience, which is leaving consumers searching for more from their favorite brands.
Long Story Short
Tiktok and Reels have exploded in recent years and it’s showing us that short video is where the money is! The evolution is upon us and has been long adopted by reliable platforms like Pinterest and Linkedin. Don’t get us wrong, we’re not turning our backs on old and reliable still images, but videos are fast, fun, and engaging! The proof is in the pudding and if you pay deeper attention platforms have been constantly hopping on the short length video train to keep up with this budding trend! Youtube Shorts is a new and notable feature that has been implemented into the infamous platform, which creates yet another space for you to produce video content consistently, efficiently, and in a way that doesn’t require a big, expensive production team!
Get Ready for the New Year!
Each time a new trend pops up, so does an opportunity for you to take the market by storm. Marketing trends for 2023 encapsulate knowing what your audience wants to see, and giving it to them on a silver platter. No matter what your product is, what rings true for each and every one is that you are competing in a rapidly changing landscape, so why not get ahead of the game by following the rising trends? If you’re looking to really leave your competitors in the dust, reach out to LMS and we’ll give you the 411 on what’s really going on!