Influencer marketing is the idea of partnering with popular content creators on social media to help satisfy the consumer’s insatiable appetite for stories and opinions about products to buy. When we say “popular” we mean content creators who have developed a following of well over 50K followers. Food brands are seeing the benefits of tapping into these ready-made audiences with influencer marketing.
1. Consumer Engagement: It Gets the People Going!
Take advantage of the direct to consumer communication that social media affords you. Many influencers communicate with their followers on behalf your brand. They answer questions about the product, reply to comments and direct them to you for more information. But the magic doesn’t stop there. Influencers can also promote whatever promotion you are running.
A brilliant example of this is the seemingly never ending Lays “Choose the next Flavor” campaign. They are promoting this with tv commercials, YouTube Ads, sponsored IG posts and who knows where else. Check out the clever and viral meme of the flavor “Lays Miserables”…get it…Les Miserables!
2. Consumer Trust: Influencer Recommendations are Key
73% of millennials (age group between 20 – 35 years) feel it is their responsibility to help friends and family make smart purchase decisions. Twitter found that social media influencers are trusted as much as friends and family when given a product recommendation. Let’s face it, we all expect you to say your product is good but that may not be what my bestie from pilates or fave food influencer told me. Working with influencers is necessary to get that authentic recommendation.
Related Read: Why Social Media Influencers are Trusted Like Friends
3. Ad-blocker: Death to Ads
Newsflash: Traditional paid ads on the internet are on the way out. I bet you have an adblocker plugin or program right now. If you don’t I bet you wish you had one! Paid ads that aren’t on social media sites are not being viewed as much as your media buying department is hoping. The graph shows the loss in revenue from ad blocking since 2013.
Guess what won’t be blocked? A post on our newsfeeds from a user we requested to follow because we think they are awesome, value their opinion, and view them as tastemakers and trend reporters.
4. Visual Content: The SeeFood Diet
Food is the ultimate sensory experience. It can taste delish, smell irresistible,feel like heaven in our hands and look good enough to eat. But until we get it on to our plates the only sense we’ve got is sight! There is no better way to introduce foodies to your delectables than to get an image of it shared by the foodiest foodies of them all.
The great thing is that the content produces itself! When you work with an influencer marketing agency like LMS you can rest easy knowing that the hard parts are left to experts. Once your goodies are shipped to the influencers you can sit back and wait for the likes, follows, clicks and purchases to pour in!
Click here to lean more about creating an influencer marketing campaign.
Influencer Marketing for the Win!
The success of this digital marketing strategy is not limited to food brands. If you have something to offer then we guarantee there is an influencer with a boatload of followers ready to set sail for your company! Learn how easy and effective influencer marketing can be when you work with LMS.
Click here for a free consultation!