Platforms like Instagram and YouTube have led to the rise of a influencers who have gained huge followings based on their niche interests like fitness, food and beauty. One example is Arielle Noa Charnas who created the fashion blog SomethingNavy in 2009. Since then her Instagram has grown to nearly a million followers. She has been featured in Tresseme commercials and at New York Fashion Week. #StartedFromtheBottom
Here are 10 stellar facts about influencer marketing you must know.
1. A study by McKinsey found that “marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising.” And of those that were acquired through word-of-mouth had a 37 percent higher retention rate.
2. When 50 influencers posted an Instagram picture of themselves wearing the same Lord & Taylor dress, on the same day, they told the Instagram fashion niche that the dress was a must-have. The dress sold out the next weekend.
From left, Instagrammers Cara Van Brocklin (@caraloren), Rachel Lynch (@IHateBlonde) and Jessica Ricks (@hapatime).
3. Influencer marketing improves SEO. According to The Social Media Revolution, user generated social posts account for 25 percent of search results for the world’s top 20 brands.
4. 68% of bloggers prefer to work directly with a brand instead of an agency or network.
5. Spending on social network advertising is expected to double in the next five years as organic reach is now less than 2%.
6. Twitter and the analytics firm Annalect found that Twitter users trust influencers nearly as much as their friends and family.
7. Businesses are making $6.50 for every $1 spent on influencer marketing, according to a poll of marketing professionals conducted by Tomoson.
8. Influencer marketing was rated as the fastest-growing online customer-acquisition channel, beating organic search, paid search and email marketing.
9. The sweet spot for maximum impact is an influencer with a following in the 10,000 to 100,000 range. They are called“micro-influencers.”
10. A google trends search shows interest in the term “Influencer Marketing” has exploded.
Influencer marketing is the perfect strategy for reaching more customers and gaining more fans while increasing return on investment.
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