Latest Articles

Introducing Founder Marketing Strategies: The New Game-Changer for Startups

Starting and growing a business can be both exhilarating and exhausting. In today's competitive landscape, startups face even more challenges, from dwindling capital to rising costs and stiff competition. That's why it's essential to find effective, organic marketing tools that can...

Unlocking the Power of Creator Marketing: How Startups Can Leverage Influencer Marketing on OnlyFans

As creator marketing continues to rise, platforms like OnlyFans have emerged as powerful tools for influencer marketing, providing unique opportunities for startups to connect with their target audience. With over 170 million registered users and 2.1 million creators (OnlyFans, 2021), OnlyFans...

The Ultimate Guide to Finding Influencers for Your Startup. Part 1

We are already in 2023! Now, it may be time for a refresher course on a few marketing details that could make or break your next campaign. A new quarter coming up signals a new opportunity to implement unique campaigns and...

Spotify: The New Frontier in Influencer Marketing and Content Monetization

Hey there, have you ever heard of "Spotify-ers"? Yeah, I know, it's not exactly a technical term that rolls off the tongue. But hear me out, because this rising platform in the creator economy is something worth paying attention to. While TikTok,...

2023 Marketing Predictions: What to Expect!

The time has finally come for us to bid 2022 adieu and look ahead to 2023 with hopeful eyes. More than likely at this time you're wiping your brow and heading back to the locker room to review the results of...

A Perfect Match! Combining your influencer marketing & performance marketing strategies for ultimate success

It’s the peanut butter to your jelly, it's the salt to your pepper, it’s the performance marketing to your influencer marketing! They might not sound as tasty, but pairing influencer marketing and performance marketing packs an irresistible punch. Historically, and not...

You’re Running Out of Time! Here’s 6 Ways to Avoid Missing Out on Black Friday/Cyber Monday!

Tis' the season! Well, almost. It may not be time to deck the halls just yet, but it is the perfect time to start prepping your marketing plan for the holiday shopping season. Black Friday and Cyber Monday remain the two...

7 Steps To Prepare Your Summer Season Marketing Plan NOW!

Every product should be fixing a problem for consumers. Marketing campaigns are an integral part of explaining how your brand solves that consumer problem. Effective marketing campaigns help businesses grow by reaching new audiences and increasing sales and revenue. HubSpot describes...

Celebrity

Tom Brady Builds Lifestyle Brand, TB12

Through his social media posts, ranging from family snapshots to hilarious photoshopped edits, Tom Brady knows how to show the world that he is much more than a quarterback with five Super Bowl rings on his fingers. This personal social media...

Justin Bieber Quits Instagram Why Fans Are Fleeing

Thought You’d Always Be Online Trouble is brewing in the Justin Bieber Fandom with Bielibers in panic over the loss of their icon on social media. Some of his fans posted hundreds of hateful messages in response to a photo of him...

So Drake is doing Instagram Ads Now?

Started from the bottom now we’re an IG model The Champagne papi has changed up his usual envy inciting instagram style to promote a product. He usually posts images highlighting his concerts, outfit of the day, jewelry, and celebrity friends. Last week...

Ayesha Curry Launches Food Startup, Gather

A growing number of celebrities are entering the food business and Steph isn’t the only “Chef” in the Curry family!  Ayesha Curry, wife of NBA champion Stephen Curry, is the latest to join the trend. On Wednesday, Curry announced on Twitter...

Why Rihanna is the Most Marketable Celebrity

Short Version #RihannaNavy > #BeyHive One might expect the most marketable celebrity to be one that isn’t widely known for marijuana use, nudity and shooting male co-stars in music videos. But Rihanna shatters the conservative glass ceiling with an authenticity that’s...

Taylor Swift, A Philanthropist or An Influencer

Taylor Swift’s latest album “1989” that released on 27th October 2014 which is named for her birth year is climbing pop charts more than ever before and her opening single of the album “Welcome To New York” has reached No 1 on iTunes...

Influencer Marketing

The Ultimate Guide to Finding Influencers for Your Startup. Part 1

We are already in 2023! Now, it may be time for a refresher course on a few marketing details that could make or break...

Spotify: The New Frontier in Influencer Marketing and Content Monetization

Hey there, have you ever heard of "Spotify-ers"? Yeah, I know, it's not exactly a technical term that rolls off the tongue. But hear...

Organic Search: How you’re leaving money on the table by ignoring this hidden benefit of creator & influencer marketing.

Constant changes and upgrades in Google's algorithm ensure better ranking of content that uses white hat SEO techniques. A site gets penalized and delisted...

Understanding the difference between creators & influencers

You don't have to be a marketer to be familiar with the terms "creator" and "influencer." But what do they mean? Are they the...

Why your startup needs Influencer marketing

In today's business world, influencer marketing is the ultimate buzzword. Once thought of as a tool for the fashion & beauty industry,  Influencer Marketing...

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